Global Business Management, Version 1.1 is suitable for courses on international or global business management that cover the fundamentals of multinational firm management and the role of the global manager at the two- and four-year undergraduate and MBA levels.
Global Business Management, Version 1.1 covers all aspects of building, leading, and managing a thriving global organization in an increasingly complex environment. Its fresh approach directly addresses the seismic changes taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and management.
Not only does this book encompass all of the core fundamentals of business, international trade, and management, but is unique in its exploration of more than just the essentials. The author’s orientation is both strategic and entrepreneurial, and it speaks with authenticity to technologically savvy students who see national borders as bridges and not barriers. Moreover, the book develops students' knowledge of international contexts preparing them to launch, run, and work in any organization that is global in scope (or wrestling with global competition or other global threats).
The idea that management itself remains an evolving field underpins the book, reflecting the continuous disruptions of new ideas and technologies, as well as global political, economic, and social developments. To understand the new disruptions, the author strives to help students master the fundamentals and modern history of international management and global business.
Version 1.1 reflects incremental changes in the global business environment, such as the impact of the coronavirus pandemic, Brexit, China’s Belt and Road initiatives, China’s investment in developing economies, evolving global supply chain strategies, and a 2020 update of the United States’ Trade Representative’s “Priority Watch List.”
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FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
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