Entrepreneurial Finance v2.0 is an easy-to-understand for finance book which covers the fundamental basics of finance. It presents key concepts in a straightforward, consistent manner and clearly explains what key financial information means and how to use it effectively to plan, launch or run a business. Throughout the book, Hettinger and Dolan-Heitlinger use case studies that are representative of the business that students are likely to encounter in the real world, including a retail shop, small manufacturing business, and medical office.