This textbook is suitable for the following courses: Entrepreneurial Finance, Basic Finance or Finance for Non-Finance Executives
Entrepreneurial Finance is an easy-to-understand for finance book which covers the fundamental basics of finance. It presents key concepts in a straightforward, consistent manner and clearly explains what key financial information means and how to use it effectively to plan, launch or run a business. Throughout the book, Hettinger and Dolan-Heitlinger use case studies that are representative of the business that students are likely to encounter in the real world, including a retail shop, small manufacturing business, and medical office.
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William S. Hettinger FlatWorld
Dr. Hettinger has been featured in publications including the Wall Street Journal, Bloomberg Businessweek, CBSNews Money Watch, the Associated Press, and the Kauffman Foundation’s Entrepreneurship.org. He has also been a guest on NPR and numerous local TV and radio shows.
Dr. Hettinger earned his Ph.D. in International Development from the University of Southern Mississippi, where his research focused on resident housing in resort communities. He also earned an MBA from Rensselaer Polytechnic Institute and a BA in Mathematics and Economics from the University of Buffalo. His research interests include professional financial literacy, market failures, and workforce housing.
Additions & Errata
1/29/23: Table 6.1 updated so last line is now “Total Liabilites plus Owners' Equity"
12/1/22: Downloadable Excel in Appendix I: Business Forecasting Model file updated
7/13/21 Table 6.6 "Accounts Receivable" fixed to be "Accounts Payable"
6/15/21
Figure 8.4: Arrow pointed toward Financing Activities correct to point at Asset Activities.
Table 6.3 The 2018 value for the Dump Truck line is now $50,000.
Table 23.3. The 19.38% and 16.77% margins moved to Operating Profit line.
Tables 25.7 and 26.7, General and Administration changed to $1,350 and equipment lease payment changed to $250; line in the text above on page 368 to say $1,350 and $250 respectively; and will need to change the 25 to 20 for projected average sales price.
07/07/20 Correction to DEF table in Exercises for Chapter 3, question 11.
10/9/19 update to Wombat Style Select Balance Sheet Data in Exercises for Chapter 10, question 16.