Newer Version Available
- Version 3.0 | 09-2021
- Version 2.1 | 03-2020 (This Version)
- Version 2.0 | 01-2018
- Published:
- March 2020
- Page Count:
- 362
- ISBN (Digital):
- 978-1-4533-3537-6
Mastering Strategic Management, v2.1 is appropriate for undergraduate, MBA, or graduate-level courses on management strategy usually taught in four-year colleges and universities.
The authors draw on insights from various functional areas such as marketing, finance, and accounting to demonstrate how top executives make effective strategic decisions. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition was updated with fresh cases and examples that expose students to the current and relevant knowledge needed to make the smart choices that drive an organization’s successful performance.
New in This Version
- Version 2.1 is updated to make the book compliant with accessibility standards and features a more colorful and refreshed page design featuring larger typeface. Reflects the recent updates in Version 2.0
- Updated cases and fresh examples.
- New “Research Roundups” and “Small Business Spotlights” included in each chapter.
- “Top-Shelf Reading” included in each chapter to enhance and expand the subject matter explored in the text.
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