Mastering Strategic ManagementVersion 3.0
- Concise treatment features short cases and many organizational examples from well-known corporations, such as Disney, Kia, Starbucks, Subway, and Tesla
- Focus on SWOT analysis and market positioning. Treatment of SWOT analysis was lauded as superior in a recent study in the Journal of Management Education.
- Unique graphic displays summarize key concepts in an appealing and memorable format
- Supportive learning structure
- Learning Objectives begin each chapter and introduce each main section
- Chapter-opening case examples cover relevant and well-known businesses to pique reader’s interest
- Research Round-Up briefly summarizes cutting-edge research findings and their implications, such as “The Importance of Strategic Resources for Company Performance” (Chapter 4)
- Strategy at the Movies uses popular motion-pictures that illuminate key concepts, such as The Social Network to illustrate intended, emergent and realized strategies (Chapter 1) or Thank You for Smoking to provoke critical thinking about corporate ethics and moral reasoning (Chapter 10)
- Small Business Spotlight focuses on entrepreneurs who devised unique and successful strategic solutions
- Top-Shelf Reading highlights a popular-press book based on chapter topics to expand conceptual understanding
- Key Takeaway mirrors and summarizes the immediately preceding Learning Objectives to enhance learning and recall
- Exercises outline individual and group exercises to stimulate critical thinking and collaborative learning that mirrors collegial interactions in the business world. Suggested answer guidelines or outcomes are provided in the instructor’s manual.
- Conclusion provides an overall chapter summary to augment section-by-section Key Takeaways
Mastering Strategic Management is appropriate for undergraduate, MBA, or graduate-level courses on management strategy usually taught in four-year colleges and universities.
The authors draw on insights from various functional subject matters such as marketing, finance, and accounting to demonstrate how top executives make the strategic decisions that drive whether an organization succeeds or fails. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge about driving an organization’s successful performance by making smart strategic choices.
New in This Version
- New or substantially revised coverage includes
- Tesla, which is also extensively integrated throughout the chapter (Chapter 1)
- How McDonald’s and others are challenging Starbuck’s dominance in the coffee business (Chapter 2)
- Subway’s recent struggles (Chapter 3)
- Southwest Airlines’ expansion into Hawaii (Chapter 4)
- Target terminating some of its house brands and adding new ones (Chapter 5)
- The Merck vs. Gilead patent dispute over hepatitis C treatments (Chapter 6)
- Hyundai Motor Group’s $3 billion investment in U.S. manufacturing (Chapter 7)
- Disney’s success with the new generation of Star Wars movies (Chapter 8)
- General Electric’s new chief executive officer (Chapter 9)
- Recent successes and struggles at TOMS Shoes (Chapter 10)
- Coverage of the coronavirus pandemic’s impact on businesses integrated into all chapters without being overwhelming
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Additions & Errata
2/2/22: Figures 1.3 and 3.15 updated