This textbook is suitable for the following courses: Advertising and Promotion.
Launch! Advertising and Promotion in Real Time was written in partnership with a real advertising agency. The text explains both the basic principles of advertising and how a campaign actually works (or doesn’t work).
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Instructor’s Manual
The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
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PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
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Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
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Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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Other Supplements
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Lisa Duke Cornell University of Florida
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Amit Nizan AdvertisingAge
Amit Nizan is part of the editorial team at Advertising Age, the leading industry publication, where she curates event content. Previously, she served as Account Manager at TBWA\Chiat\Day and SS+K, both top advertising agencies in New York City. Among her clients were A&E Television Networks, Boots Retail International, Nextel, NASCAR, BlueCross and BlueShield, The Massachusetts Teacher's Association and msnbc.com. While at SS+K, Ms. Nizan led the msnbc.com account team, whose “Fuller Spectrum of News” campaign recently received a host of accolades in a range of categories from effectiveness to creativity. Amit Nizan's fascination with communication sprouted from the need to be heard as one of six children growing up in Florida. At the tender age of seven, Ms. Nizan created her first ad: an interpretation of the "Get Met, It Pays" campaign for MetLife featuring Snoopy. It seems Ms. Nizan always had a keen passion to understand marketing messages, how they broke through, and what psychological motivations kept brands top of mind. Nizan earned her B.S. in Advertising from the University of Florida where she met co-author Dr. Lisa Duke Cornell.